Oreo is looking to love more beverages.

Everyone knows that Oreos and milk are a match made in heaven, but with the dairy industry on the decline how do we keep Oreos relevant independent of milk sales? Let’s show audiences that Oreos go great with a whole lot of drinks besides milk. A perfect campaign to run through Valentine’s Day season.

Prints

Prints illustrating Oreo’s compatibility with other drinks. The pastel blue and yellow evokes a soft, romantic feeling and also helps them stand out from the barrage of pink and red that Valentine’s day is typically associated with.

Kissing Booth

A sampling booth that allows fans to experiment with unique Oreo beverage combinations and to find their favorites. Complete with a Snapchat Kiss Cam filter to capture that perfect dunk.

VALENTINE’S SAMPLER

Just in times for Valentine’s Day, a limited edition Oreo flavor sampler is released in special Valentine’s day packing. Each sampler comes with six limited edition Oreo flavors that fans have always wanted to try, but never able to find as well as three mini beverages to encourage dunking outside of the box.

TWITTER VALENTINES

To engage Social Media and rope in other some more big names, Oreo sends out grade school style Valentine’s cards to drink companies through Twitter telling them that they plus Oreo would make a great pair.

Tinder Ad

Overall usage of Tinder goes up by 7% around Valentines day, so it’s the perfect time of the year to allow Oreo lovers swipe on which drink they would match their favorite cookie with.

Copywriter: Connor Chapman