The National Peanut Board wants to celebrate the return of baseball.

Everyone knows that baseball and peanuts go hand in hand, but 2020 was the first summer in 150 years where fans had to go without their favorite sport. So when the MLB finally announced they were going to come back, the National Peanut Board couldn’t just sit quietly.

Activation Results

Twitter Jumbotron Games

We built a series of jumbotron games to bring fans a taste of being back at the ballpark. Fans got a chance to win real peanuts by playing the games and using #GetchaPeanuts.

Intro + thank you Posts

Logo and Notecard

The peanut prizes were sent to the lucky winners along with our custom logo and a thank-you note card.

Social and Banner ads

Media

These Twitter games were featured on National Peanut Board’s blog to get more people engaged.

Copywriter: Daniel Goldberg