When you think of hearing health issues, you think of retirees and their hearing aids. In reality, 20% of people with hearing loss are under the age of 40 and over 60% of hearing loss is due to avoidable causes. The Hearing Health Foundation was in need of a refresh to appeal to younger audiences to save their ears before it’s too late. I kept this in mind as I designed the brand’s new style guide that impacted the visual identity of new HHF creative across all platforms.